🐙 Free Live Webinar

Red Kraken Creative LIVE

Join Charley Mann (Co-founder) and Jeff Ashworth (Creative Director) as they talk about how to turn ordinary ideas into incredible content marketing for email, social media, and more.

📅 May 27, 2026 🕛 2:00 PM EDT 💻 Live on Zoom — with Q&A 🎟️ Free to attend

Save My Free Seat →

Quick confession: there's no such thing as a boring topic. There are only boring versions of it. The estate-planning update. The "we hired a new associate." The change to a filing deadline that even your paralegal skims. None of it is doomed. It's just been handled the wrong way.

What most firms do with a topic like that: post it, cross their fingers, check the analytics later that day, and hang their heads over unhappy outcomes. Here's what we do: take that exact same idea and find what would actually catch the interest of your ideal audience. Looking for the right hook or angle to get someone to open in an email, stop on LinkedIn, comment on Facebook, and to hold their attention in a video. Same idea. A lot more fun for you and your potential clients.

Boring in, interesting out. It's a skill — and this hour, we show you exactly how we do it.

What Actually Happens

We Do It Live. You Watch the Whole Thing.

This isn't a slideshow of tips. We take real, ordinary law firm content ideas and build them into marketing — start to finish — right in front of you.

A Live Build, Not a Lecture

We take a plain "so what" law firm topic and turn it into a marketing story you'd actually read — out loud, in real time, decisions and all. No edited highlight reel.

One Idea → Ten Pieces

Watch a single topic become an email, multiple social media posts, a video, and more (without doing the lazy, ineffective copy-paste method).

Hooks That Earn the Next Line

See how we open a piece to win the only fight that matters: getting a busy person to read sentence two instead of bouncing.

An Ask That Brings Clients

The endings that don't just mumble "contact us." We show how a call to action becomes real consultations, referrals, and clients for the firm.

Fun on Purpose

Why "professional" and "forgettable" are not the same thing — and the personality moves that make a firm worth following instead of scrolling past.

Pulling Back the Curtain

The Stuff We Usually Only Show Clients

We open the RKC playbook and work in the open. It's not a list of tips. This is a live content build. Here's what you'll see us do:

The angle

The question we ask about any "boring" topic that finds the interesting angle fast — and how to ask it yourself.

The surprise

Why the piece that pulls the most clients is usually not the one the firm wanted to promote in the first place.

The headline

The "steal from the middle" move for writing a subject line or headline that beats the obvious one.

The voice

How to create deeper connection with your audience and stay away from becoming a soulless, forgettable brand.

The system

The reuse system that lets a small team feed every channel without burning out or repeating itself.

Who Should Be There

This Is for You If…

✓

You own or run a law firm and the marketing keeps landing back on your desk.

✓

You're the marketer (of one, or a team) inside a firm and need ideas that don't sound like every other firm's.

✓

You think legal is "too boring" to market — good, that's the easy setting.

✓

You're posting and emailing, but it's not bringing in consultations.

✓

You want one idea to feed email, social, print, and video without doubling the work.

✓

You serve law firms — agency, consultant, vendor — and want sharper content to bring them.

Your Hosts

Two People Who Do This Every Single Day

Charley Mann

Co-Founder, Red Kraken Creative

Charley has spent more than a decade turning "we have nothing to say" into content that gets opened, read, and acted on — and has personally written thousands of marketing emails. He runs the strategy side of Red Kraken Creative and is happiest finding the angle nobody else saw.

Jeff Ashworth

Creative Director, Red Kraken Creative

Jeff leads the creative direction at Red Kraken Creative — shaping how every idea looks, sounds, and lands across email, social, print, and video. His job is making sure "on brand" never means "boring."

Save Your Seat — It's Free

📅 May 27, 2026 🕛 2:00 PM EDT 💻 Live on Zoom

It's live, it's interactive, and we'll be spinning real topics on the spot — including ones from the chat. Grab your seat and bring your most boring idea.

FAQ

Quick Questions, Quick Answers

Completely free. No card, no catch. Show up, take notes, leave with a method you can use the same week.

Register and we'll send the replay either way. But the live Q&A — where we spin topics from the chat — is the best part, so come live if you can.

No — email is one channel. We cover taking a single idea across email, LinkedIn, Facebook, print newsletters, and video without it feeling recycled.

We'll mention what Red Kraken Creative does, briefly, because it's relevant. The hour itself is real, usable content — no bait-and-switch.