Join Charley Mann (Co-founder) and Jeff Ashworth (Creative Director) as they talk about how to turn ordinary ideas into incredible content marketing for email, social media, and more.
There's no such thing as a boring topic. There are only boring versions of it. The estate-planning update. The "we hired a new associate." The change to a filing deadline that even your paralegal skims. None of it is doomed. It's just been handled the wrong way.
What most firms do with a topic like that: post it, cross their fingers, check the analytics later that day, and hang their heads over unhappy outcomes. Here's what we do: take that exact same idea and find what would actually catch the interest of your ideal audience. Looking for the right hook or angle to get someone to open in an email, stop on LinkedIn, comment on Facebook, and to hold their attention in a video. Same idea. A lot more fun for you and your potential clients.
Boring in, interesting out. It's a skill that makes content marketing easier, and we will show you exactly how we do it.
What Actually Happens
This isn't a slideshow of tips. We take stories and build them into law firm marketing (start to finish) right in front of you.
We take a plain "so what" law firm topic and turn it into a marketing story you'd want to read. You see every decision as we make it, not a tidied-up version afterward.
Watch a single topic become an email, multiple social media posts, a video, and more (without doing the lazy, ineffective copy-paste method).
Your first line has exactly one job: getting a busy person to read the second line. See how we write one that does it.
Most firms end with a limp "contact us." We show you how to write an ask that books consultations and brings referrals.
Why "professional" and "forgettable" are not the same thing. You can highlight important information while making it exciting and interesting for your audience.
Pulling Back the Curtain
We open the RKC playbook and work in the open. It's not a list of tips. This is a live content build. Here's what you'll see us do:
The question we ask about any "boring" topic to find its interesting angle fast. You can ask it yourself.
Why the piece that pulls the most clients is usually not the one the firm wanted to promote in the first place.
The "steal from the middle" move for writing a subject line or headline that beats the obvious one.
How to create deeper connection with your audience and stay away from becoming a soulless, forgettable brand.
How a small team keeps every channel fed without running out of ideas by Thursday.
Who Should Be There
You own or run a law firm and the marketing keeps landing back on your desk.
You're the marketer (of one, or a team) inside a firm and need ideas that don't sound like every other firm's.
You sometimes (often?) think legal is "too boring" to market. We will show you why that's dead wrong.
You're posting and emailing, but it's not bringing in consultations.
You want one idea to feed email, social, print, and video without doubling the work.
You serve law firms as an agency, consultant, or vendor, and you want sharper content to bring them.
Your Hosts
Co-Founder, Red Kraken Creative
Charley has spent more than a decade turning "we have nothing to say" into content people open and act on. He has written thousands of marketing emails and runs the strategy side of Red Kraken Creative. Finding the angle nobody else spotted is his favorite part of the job.
Creative Director, Red Kraken Creative
Jeff leads creative at Red Kraken Creative, shaping how every idea looks and sounds across email, social, print, and video. His job is making sure "on brand" doesn't turn into "boring."
Register Now
We'll be spinning real topics on the spot, including ones from the chat. Grab your seat and bring your most boring idea.
Register Free on Zoom →FAQ
Completely free, and we never ask for a card. Show up, take notes, and you'll have something you can use the same week.
Register and we'll send the replay either way. Come live if you can, though. The Q&A, where we spin topics from the chat, is the best part.
No. Email is one channel. We cover taking a single idea across email, LinkedIn, Facebook, print newsletters, and video without it feeling recycled.
We'll mention what Red Kraken Creative does, briefly, because it's relevant. The rest of the hour is content you can put to work.
Free, live, and more fun than a webinar has any right to be. Save your seat before this one fills up.
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